Monday 24 March 2014

The PGA Show and Streamsong Resort

I’m the first to admit that I really don’t give two titleists about golf equipment. A quick inside my golf bag will tell you all you need to know.  My driver is circa 2005 with a strip of duct tape holding down about a half pound of lead tape. None of my other three ‘woods’ have a head cover. My irons are beat up old Mizuno blades, and my putter is a Ping B60 that hasn’t been made for 20 years. Oh, and my golf balls are much more likely to be stamped ‘PRACTICE’ than have my initials on them. All this fits neatly into a single strap ‘Sunday’ bag.

All the more strange that I should myself a few weeks ago at the equipment porn show that is the PGA Merchandise Show. Every year in January, virtually the entire golf world meets at the massive Orlando Convention Centre to show off their latest wares and make dubious boasts about ’15 more yards’.  And along with the behemoths of the equipment world you also have mom and pop operations selling homemade putter grips.

Among the stranger things I witnessed at the show was a ‘state of the game’ panel discussion involving industry mucky mucks and The Donald himself. I expected Trump to brag about all the golf properties he has been buying up and I wasn’t disappointed. Somehow he was able to ignore the crux of every question and use it to ‘build his brand’.  The entire discussion was largely a waste of time, to be honest. If I learned anything having worked with and amongst golf’s various governing bodies, it is that they love to nod heads and pat each other on the back as they come up with the same old answers to the same old questions.

Ostensibly, I was at the show to meet with PGA of Canada members to offer our assistance with any travel plans they may have, and I have to extend my gratitude to the PGA of Canada for hosting a night for anyone from the Canadian golf industry to attend. The Labatt Blue was flowing and it was a wonderful opportunity to meet and greet. However, I’d be lying if I didn’t admit that the highlight of our week was a round at the new Streamsong Resort south of Orlando.

For those of you who’ve been living under a rock, Streamsong is the most talked about golf development in North America this side of Cabot Links and Bandon Dunes. It follows the theory of Mike Keiser, the man behind Bandon Dunes, that if you build superior golf courses that engage and inspire, golfers will flock there regardless of  how much of a pain in the butt it is to get there. And the beauty of Streamsong is that it is not really much of a pain at all…easy flight into Orlando or Tampa and a 90 min drive…no sweat.

As we drove south from Orlando, there isn’t much to give you an idea that a world-class golf facility is anywhere near. It’s quite an opener to leave the façade that is Orlando and enter into the Florida that very few tourists see. The landscape is dotted with mining activity (mostly phosphate), and it is because of the foresight of a mining company called Mosaic, that we now have a reclamation project turned into 36 holes of brilliant, heart racing golf.

I’ll save you the blow-by-blow, but I’m comfortable proclaiming the courses at Streamsong to be the best golf available to the public in Florida, and the Lodge is a stunning piece of modern architecture. Florida has always been a great place for a cheap and cheerful golf break for Canadians, but now we have a legitimate world-class destination that will particularly appeal to the discerning golfer who understands how the game should be played.

When I was searching the basement for my dirty old clubs to take down south, I didn’t feel terribly excited to play. The first thing I did when I got home was plop my clubs in the sink and gave them a good wash. That’s the sign of a good golf course.



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